D&D London

CONTENT CREATION + SOCIAL MEDIA
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KEY SUCCESS

0 to 5M+ Views

0 to 225K+ Likes

0 to 14K+ Followers

150+ Restaurant Bookings

THE BRIEF

Launch D&D London on TikTok in a bid to tap into new audiences, explore new content styles, and ultimately, drive restaurant reservations.

OUR APPROACH

With 40+ restaurant sites to cover, our strategy focused on building awareness and converting viewers into customers through hook-lead, hyper location-specific creative content.

KEY SUCCESS

0 to 5M+ Views

0 to 225K+ Likes

0 to 14K+ Followers

150+ Restaurant Bookings

THE BRIEF

Launch D&D London on TikTok in a bid to tap into new audiences, explore new content styles, and ultimately, drive restaurant reservations.

OUR APPROACH

With 40+ restaurant sites to cover, our strategy focused on building awareness and converting viewers into customers through hook-lead, hyper location-specific creative content.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Blockquote settings

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

WHAT OUR PARTNER SAYS

“AXJ have been the ultimate game changer for social media marketing at D&D London. Starting from scratch they grew our TikTok, which converted to restaurant bookings and high visibility for our venues, super happy!” 

- Catherine Oliver,

Senior Content Manager D&D

Project by AXJ Media
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